PPC
Pay-Per-Click, commonly known as PPC, is a digital marketing model in which advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than earning them organically through SEO. PPC is widely used on search engines like Google, Bing, and Yahoo, as well as on social media platforms like Facebook, Instagram, and LinkedIn. It is an effective strategy for driving targeted traffic to websites and generating leads or sales quickly.
How PPC Works
In PPC advertising, advertisers bid on specific keywords that potential customers are likely to use when searching for products or services. When a user searches for a keyword, search engines display relevant ads at the top or bottom of the search results page. Advertisers only pay when someone clicks on their ad, which is why it is called Pay-Per-Click.
Key Components of PPC
Types of PPC Ads
Importance of PPC
PPC is important because it provides immediate visibility, drives targeted traffic, and can increase conversions faster than organic methods. It is highly measurable, allowing advertisers to adjust strategies and budgets for maximum results. PPC also complements SEO and other digital marketing strategies to achieve comprehensive online promotion.